A Taboo in Most Industries: Using Gut Feelings to Take Business Decisions
Do we, and should we, use our gut feelings to take important decisions at our workplace? Research by Gerd Gigerenzer seems to indicate that we do–much more than what we publicly admit–and that in many cases it’s the right thing to do.
Heads of departments, members of executive boards and top managers from technology service providers and from a large car manufacturer were found to rely on their gut to take decisions in more than 50% of cases. However, they never admit to this in public because a rational and calculated explanation is expected by customers, colleagues and shareholders.
As a consequence of this demand to take fact-based decisions, energy is often wasted in trying to rationally justify actions or decisions that were truly based on intuition. A common example in industry is to hire a group of expensive consultants to justify what a manager is going to do anyway. Or, even...